Progress
Attitude towards Landsvirkjun
Figure 1. Responces to the question Are you positive or negative towards Landsvirkjun?*
Figure 2. Response rate of positive, neutral and negative. Under the category Positive are the answers of participants who said they were: Very positive and Rather positive. Under the category Negative are the answers of participants who said they were: Very negative and Rather negative.
Figure 3. Average answers to the question Are you positive or negative towards Landsvirkjun? It is calculated according to the following formula: [Very positive (amount x 10) + rather positive (amount x 7.5) + Neutral (amount x 5) + Rather negative (amount x 2.5) + Very negative (amount x 0) / Total number of answers.*
*The survey in Oct-Nov. '08 was the first survey that was a mixed telephone and online survey, but before that the surveys were only by telephone. Consequently, developments between 2007 and 2008 should be interpreted accordingly.
Updated: April 11, 2022
Source: Capacent Gallup opinion poll 2021
Attitude towards Alcoa Fjarðaál
Figure 4. Responces to the question Are you positive or negative towards Alcoa Fjarðaál?
Figure 5. Response rate of satisfied, neither nor and dissatisfied. Under the category, Positive are the answers of participants who said they were: Totally positive, Very positive and Rather positive. Under the category, Negative are the participants' answers: Completely negative, Very negative and Rather negative.
Figure 6. Average answers to the question "How positive or negative are you towards Alcoa Fjarðaál?" on a scale of 1 - 7. It is calculated according to the following formula: [Totally positive (amount x 7) + Very positive (amount x 6) + Rather positive (amount x 5) + Neutral (amount x 4) + Rather negative (amount x 3) + Very negative (amount x 2) + Completely negative (amount x 1)] / Total number of answers.
Updated: March 22, 2023
Source: Capacent Gallup opinion poll 2022
You can view Capacent's opinion poll reports in the reports database.
Metrics, Targets and Monitoring Protocol
What is measured?
Survey of community attitudes – percent of survey respondents rating Alcoa performance on community relations, communications, and presence of the projects as good or better. (Project effect: direct).
Monitoring Protocol
Survey conducted by Gallup every year for both companies.
Targets
75% of the East Iceland population respond positive towards Fjardaal and Landsvirkjun.
Possible countermeasures
The companies can contribute positive image using good procedure.
Changes of indicator
This indicator was originally number 33.1. It was then named Community Rating of Alcoa and Landsvirkjun Performance and can be found under that number in documents of the project from 2005 and 2006.
The indicator number has been changed twice.
| Year | Nr. | Indicator name |
|---|---|---|
| 2020 | 4.2.1 | Community's attitude towards the companies |
| 2007 | 1.19 | Community Rating: Attitude towards Alcoa and Landsvirkjun |
Baseline
Rationale for Indicator Selection
It is important for Alcoa and Landvirkjun to be good members of the East Iceland community in addition to a good steward of the environment. By accepting responsibility as a community steward, Alcoa can foster continued local support.
From phase I/II report on indicators and baseline from April 2005
Further reading
Alcoa-Fjarðaál - Viðhorf íbúa Mið-Austurlands
Lýsing á rannsókn
Unnið fyrirAlcoa Fjarðaál
Markmið: Að kanna viðhorf til Alcoa Fjarðaáls og þróun þar á
Framkvæmdatími: 17. nóvember - 29. desember 2022
Aðferð: Síma- og netkönnun
Úrtak: Einstaklingar á Austurlandi, 18 ára og eldri, handahófsvaldir úr þjóðskrá. Gagnasöfnun var hætt þegar rúmlega 500 svörum var náð.
Verknúmer: 4033793
Fjöldi svarenda: 523
You can view more material related to the indicator by clicking on the link above.