Alcoa and Landsvirkjun sustainability initiative
Landsvirkjun and Alcoa Fjarðaál set up the Sustainability Initiative in order to observe the effects that constructing Fljótsdalsstöð Power Plant and the aluminum smelter in Reyðarfjörður would have on society, environment and economy of East Iceland.
Monitoring took place from 2007 until 2024. Austurbrú managed the project from 2013 until 2025.
The inititive ended in December 2025.